Interactive Augmented
Reality Shopping Experience

Project Description

We developed a mobile app that allows customers to experience their dream furniture in their own space using augmented reality technology. The app enables users to scan their room with their smartphone camera and place 3D models of furniture in the space.

Challenges

Creating realistic 3D models of various furniture pieces.

Developing algorithms to accurately detect surfaces and place 3D models in space.

Optimizing the app for smooth performance on mobile devices.

Integrating with the existing online store's product catalog.

Solution

3D model library: Building a rich library of 3D models of furniture, including realistic textures and details.

Augmented reality technology: Using the smartphone's camera to detect the user's environment and accurately place 3D models in space.

Intuitive user interface: Developing an interface that allows users to select furniture, change their size, color, and material, and move them around the space.

Integration with online store: Integrating the app with the existing online store, allowing customers to add products to their cart and purchase them directly from the app.

Results

Improved shopping experience: Allowing customers to visualize how furniture will look in their home before purchasing.

Increased conversion rates: Reducing customer concerns about product fit.

Decreased returns: Customers are more confident in their purchases, leading to fewer returns. Competitive differentiation: Creating a unique and engaging shopping experience.

Technologies Used

Unity or Unreal Engine: Game engines for developing interactive virtual environments.

3D modeling: Creating detailed 3D models of products.

Augmented Reality (AR): Using the smartphone camera to overlay 3D models onto the real world.

Mobile app development: Developing an app for iOS and Android.

Additional Benefits

Flexibility: Easily adding new products and updating the catalog.

Increased brand visibility: Creating a unique brand experience.

Collecting customer data: Collecting customer data.